You may have heard that every business has an 'ideal buyer persona.' The truth is, there isn't — you should create it!
A buyer persona is a fictional representation of your ideal client or target audience.
In the process of figuring out how to look like your BP, try to answer:
Who are they?
What are their struggles?
What keeps them awake at night?
After that, you'll better understand how to interact with an audience on social media or in person.
For example, instead of sending the same lead nurturing emails to everyone in your database, you can write customized emails that genuinely resonate with the person on the other end.
Types of Buyer Personas
The Value Hunter
Always searching for the best prices and deals.
How to appeal:
Offer a limited coupon, flash sale, or other exclusive website promotions.
The Researcher
Always takes time to study your products far and wide to find the potential benefits.
How to appeal:
Answer their questions, and explain every benefit of your products. Use reviews to build trust and provide valuable social proof.
The Brand Devotee
Almost a brand ambassador.
How to appeal:
Offer perks like a loyalty program to keep them returning to your website.
The Social Butterfly
Know all your Instagram stories and love to share the posts with family and friends.
How to appeal:
Provide easy tools for social sharing and discovery.
In conclusion, with a clear picture of who you're marketing to – much easier to develop effective, targeted content. The brand persona is the target that you should create. Have good luck!
