Have you heard the latest buzz? Apple is now planning to charge for Instagram ads! If you're using Instagram to promote your business, this news is a big deal. Let's dive into what this means for you and how it might affect your advertising strategy.
Why Is Apple Charging for Instagram Ads?
Apple's decision to charge for Instagram ads stems from their ongoing efforts to boost their revenue through the Apple App Store. This move means that when you boost posts directly from the Instagram app on your iOS device, you will incur an Apple service fee. This fee is retained by Apple, not Instagram or Meta.
Impact on Your Advertising Budget
So, what does this mean for your advertising budget? Well, if you choose to boost your posts directly from the Instagram app on your iPhone or iPad, you will see an additional charge for the Apple service fee. This change can significantly affect your overall advertising expenses, especially if you frequently run ads on Instagram.
How to Save Money on Instagram Ads
The good news is that there are ways to avoid this additional fee. According to Instagram, you can save up to 30% on your total ad payment by boosting your posts from the web instead of the app. Here’s how you can do it:
Log into Instagram.com from your desktop or mobile browser.
Go to your profile and choose the content you want to boost.
Set your goal, audience, budget, and duration, just like you would in the app.
This way, you can avoid the Apple service fee and keep your advertising budget under control.
What the Screenshots Reveal
The screenshots provide detailed information on the changes:
Apple Service Fee: An Apple service fee now applies when boosting in the app, retained by Apple, not Instagram or Meta.
Boosting on the Web: To save 30% on your total ad payment, boost your posts on Instagram.com instead of using the app.
Payment Details: When setting your ad budget, the estimated total includes the Apple service fee. For example, if your ad budget is $10, an additional $4.28 Apple service fee is applied.
Prepaid Funds: You'll need to add prepaid funds to cover your ad budget. Ensure you add extra funds if you're running multiple ads or have outstanding amounts.
Apple's decision to charge for Instagram ads is a significant development for anyone using the platform for advertising. While it might increase costs if you boost directly from the app, there are ways to avoid this fee by using the web version. Stay informed and adjust your strategies accordingly to make the most out of your advertising budget.
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