A lot of people are trying to go viral on Instagram with reels to reach the right audience. Swimming in the ocean of sound can be devastating. So what is the better choice: using a trending sound with 1 million videos already or 3 thousand?
The decision of whether to use a trending sound with 1 million videos or with 3000 Reels that have already used the audio depends on your specific goals and strategy on Instagram Reels. Both options have their advantages, and the choice may vary based on your content and audience. Here's a breakdown of each scenario:
Using a Trending Sound with 1 Million Videos:
Pros:
High Popularity: The sound is incredibly popular, and it has a broad reach. Many users are likely familiar with it.
Exposure: By using such a widely-used sound, your Reel may have a chance to appear in the "Top" or "Trending" sections of Instagram Reels.
Larger Audience: You have the potential to reach a massive audience due to the sheer number of videos using the same audio.
Cons:
Competition: The high popularity also means high competition. Your Reel may get lost among the millions of videos using the same sound.
Originality: It can be challenging to stand out or offer a unique perspective when using an audio that many others are using.
Using a Trending Sound with 3000 Reels:
Pros:
Less Competition: There's less competition compared to a sound with 1 million videos. Your Reel may have a better chance of being noticed.
Diverse Audience: You may reach a more niche or specific audience who are interested in that particular audio.
Opportunity for Creativity: With fewer videos using the audio, you have the opportunity to create something unique and creative.
Cons:
Smaller Reach: The audience size is smaller compared to a trending sound with 1 million videos.
Less Recognition: The sound may not be as well-known among users, so it may not immediately catch people's attention.
Ultimately, the choice depends on your content strategy. If your goal is to maximize exposure and reach a broad audience, using the trending sound with 1 million videos might be the way to go. However, if you want to have a better chance of standing out and engaging a specific or niche audience, using the sound with 3000 Reels could be more effective.
Regardless of your choice, remember that the quality and creativity of your content play a significant role in how well your Reel performs, so focus on creating engaging and unique videos that resonate with your target audience.
